Lifestyle Choices launched its first product, a new triple hormone ovarian reserve test called Plan Ahead, in 2006. The test, which is available from Boots online (http://www.boots.com/), offers the most accurate hormone based ovarian reserve test available to the public, enabling women to make more informed decisions about when to try for a baby. Developed by Professor Bill Ledger, Professor of Obstetrics and Gynaecology at the University of Sheffield, the Plan Ahead test gives a predictive assessment of a woman’s ovaries compared to that expected for women of the same age. In October 2007 Lifestyle Choices announced that it had signed a license agreement with Repromedix, a leading independent US diagnostics lab, to sell the Plan Ahead test in the US.
The company is developing its second product aimed at the IVF market for launch by the end of 2008.